Pressure is mounting on the Initial Public Offering-bound (IPO) streaming platform Ullu for its adult-only content, with the streaming self-regulatory body it is a member of issuing a rebuke of its catalogue and the National Commission for Protection of Child Rights (NCPCR) asking the government to take action against the firm.
Under notice from Google , the Android version of the app has been cleansed of much of the content it has built its business on, the business that led it to being the sole self-started streaming service in India that is on the brink of an IPO. Google’s action was revealed to the NCPCR in a reply obtained by The Hindu .