Streaming services should avoid putting out content “which is harmful, which is illegal, which is offensive and brings a bad name to your country when you’re going abroad,” a top official at the Ministry of Information & Broadcasting said at a panel discussion on Thursday. Vikram Sahay, Joint Secretary for Policy and Administration at the I&B Ministry, was speaking at a discussion on self-regulation in streaming during the FICCI Frames 2023 event here.
The IT Rules, 2021 were a “moral solution” for producers, by binding them ethically on content. Mr. Sahay expressed satisfaction at the self-regulatory model under the IT Rules for filing complaints against content on OTT platforms, saying only one complaint against online content had been appealed all the way up to the inter-departmental committee formed by the government.