Bournvita is a “scientifically formulated” drink mix with sugar levels under prescribed limits, the product’s manufacturer said in a letter to the National Commission for Protection of Child Rights (NCPCR). Its marketing is completely legal as per Indian regulations, the letter said.
Mondelez International, which owns the Cadbury brand, has changed Bournvita’s formula to accommodate the 2020 guidelines on the recommended dietary allowance (RDA). A viral Instagram video calling out the sugar content of Bournvita was taken down in April after its manufacturer sent a legal notice to Revant Himatsingka , the influencer who posted it.